What is wine?
I believe no one has captured the wine experience better than the Persian poets of history—so let’s turn to the legend himself, Hafez, and the notion of mey: that heady, mystical wine symbolizing both earthly pleasure and divine ecstasy.
Drink wine! For the sheikh, Hafez, the jurist, and the magistrate—
If you look closely, all of them practice hypocrisy.
Hafez
c
a
f
f
è
What is coffee?
Coffee is often hailed as the elixir of creativity—some call it the wine of the faithful, others dismiss it merely as a stimulant. Yet, when all is said and done, there remains a world of difference between an energy drink and a well-pulled espresso. To experience coffee not simply as a drug but as something greater is to grant oneself, if only briefly, an escape from the burdens of creation and a chance to drift above them.
Un piccolo miracolo, davvero.
Fare
Un capolavoro di sapori.
True nourishment is not abundance on a plate, nor the indulgence of heavy, cloying fare—those are but shortcuts, illusions of satisfaction. Good food resembles a thoughtful idea or the mind of a cultivated soul: it delights in the moment, leaves you content afterward, and beckons you to return.
So it is with experience. There is little difference between them. Here, food and experience are intertwined, each enriching the other in subtle harmony.
